Marketing And Sales: They Are Not Twins. They Are Different!

Many professionals use the terms marketing and sales with the same meaning. However, marketing and sales are different.

As we all know, the goal of every business is to sell something to be the best. So whether it’s a product, service, or information, the company has something to offer for a price.


Why Marketing And Sales Are Different

Marketing includes the methods that you use to obtain new leads or prospects into your business. It consists of everything to help increase interest in the goods and services being sold.  

To decide which marketing options are cost-effective and deliver a result, it should h犀利士
ave observable metrics. On the other hand, sales is the act of convincing someone to buy your products.

It also requires human contact to persuade leads to become a customer. Sales refer to all activities selling goods and services. 

Marketing tends to identify the needs, wants, and demands of the customers to satisfy them profitably. Conversely, sales is about convincing customers to purchase the company’s products and services.

So, let’s dig a little deeper to understand the two terms better!


The Process

The marketing plan lays out the product, price, to whom, and where it will be sold. These are also known as the 4Ps of marketing: product, price, place, and promotion.

Sales plans include details about the sales process, team structure, target market, and goals. Plus, they also outline the action plan, tools, and resources to meet these objectives.


The main focus of both departments is to generate income for the business. However, marketing is more long-term, and sales tend to be shorter-term.

Marketing’s primary goal is to look big and promote the company, product, service, and brand. It explains how the product satisfies customers‘ eternal needs and wants.

Concerning sales, the goal is to convert leads to paid customers. To achieve this goal, the sales team needs more complex effort and time. Therefore, sales goals are often measured month over month.

To achieve a target that is defined, usually, the sales management calculates how much their department, teams need to sell. Also, each salesperson is responsible for hitting a sales target.


Looking at the difference between marketing and sales, you’ll notice different strategies. Sales prefer a more direct methodology for their plan.

They identify the product or service problem that they can help with and ask what the buyers need. Then convince the buyer that they need the product or service.

These are the most popular sales strategies that help buyers solve a problem, achieve a goal, or meet a need.

  • SPIN Selling
  • Solution Selling
  • N.E.A.T. Selling
  • Conceptual Selling
  • SNAP Selling
  • CustomerCentric Selling
  • Inbound Selling

On the other hand, marketing strategies are focused on getting prospects to reach you. As a result, marketing teams can take various strategic approaches, depending on the type of campaign and target customer.

There are common strategies that the marketing team usually adopt, such as:

  • Internet marketing
  • Print marketing
  • blog marketing
  • Search engine optimization
  • Social media marketing
  • Video marketing

Scope Of Work

The scope of marketing work includes market research, public relations, customer satisfaction, advertising, etc.

Moreover, an effective marketing strategy should have constant contact. This effort will enhance the brand campaign for better broader business goals.

Meanwhile, the scope of the sales team’s job is to convince potential customers while maximizing profit. It’s single activity for one purpose.

Both Have Different Target

The sales team put their target on people who are interested in their products or services. Then, to sell them further on your business, you can contact them through their name and phone number.

On the other hand, marketing aims to attract more potential customers. Thus, marketing attracts the most interested parties to convert them into prospects for your sales team.


On the other hand, marketing aims to attract more potential customers. Thus, marketing attracts the most interested parties to convert them into prospects for your sales team.

Despite many differences between sales and marketing, they do not contradict each other. Both sales and marketing work towards accomplishing the same goal, which is to accelerate the company’s growth.

If a business can align marketing with sales properly, then the company’s revenue generation can be 32% more. It will also accelerate the growth rate by almost 24% and retain nearly 36% more customers.

According to Harvard Business Review in 2006, “When sales and marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market entry-costs go down, and the cost of sales is lower.”

Now that you know the difference between sales and marketing, it is your turn to review your best practice and ensure that both teams are fully aligned.

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AUTHOR: Sibil Aina
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