Digital marketing trends are constantly evolving. With the start of 2022, a lot has changed in the digital marketing landscape.

Trends can come and go in the marketing world just as quickly as possible. Besides, what worked in 2021 may not work the same way in 2022. 

By analyzing the previous trends and staying aware of ongoing changes, you can highlight them to leverage them.

For this reason, businesses and marketers must adapt to changes to remain successful.

Today’s post will outline six digital marketing trends marketers need to implement in their business in 2022. 

Influencer Marketing

Influencer marketing is a huge trend that is here to stay. An influencer is a person who can provide a trustworthy opinion that potential buyers believe.

This well-known person can drive their follower opinion regarding a product. Usually, they will review a product or service on social media. 

Based on the report by Collabstr, the influencer market increased by almost 40%. This enhancement grew from $9.7 billion in 2020 to $13.8 billion in 2021. This data also predicts the market growing nearly $15 billion by the end of 2022.

Since we are still on the first page of 2022, We can investigate how an influencer can support your business.

The main reason is that Influencer is one of the great instruments to improve brand awareness and sales. Many people will believe the authenticity that they portray.

Although it can offer good brand exposure, Working with influencer marketing requires a strategy through audience research. 

As the product owner, our first step is to search for a person with growing audiences on a platform. Then, we also watch how they interact with their followers.

You don’t always need to work with a famous star or local hero to attain the best result.

A dedicated and active audience is more beneficial for your marketing objective than an Influencer who has an enormous number of followers. Nonetheless, their engagement is passive. 

Most importantly, your company’s values should match the Influencer’s content model. It will assist you to reach effective communication with your potential leads effectively. 

AI In Digital Marketing

Today’s artificial intelligence grows in importance for businesses. Also, it is now the core of digital marketing. 

AI is an intelligent technology that manages data, uncovers real-time insights, and rapidly innovates to deliver relevant and personalized experiences. 

So, it will help digital marketers to analyze a consumer’s buying habits, personal information, and history. This data can assist the marketer in deciding the best strategy to achieve the result.

According to a McKinsey analysis, AI provides the most outstanding value in digital marketing.

It is expected to reach almost $200 billion for the industry by 2025. Based on this data, digital marketers have a fantastic opportunity to take advantage of this technology.

Therefore, Implementing AI in your digital marketing strategy will improve your ability to predict consumer behavior and deliver creative content.

In the end, the business will get higher conversion rates and maintain buyer satisfaction. 

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SEO

Search Engine Optimization (SEO) has grown significantly in the last few years. 

However, as Google’s algorithm evolves and the digital landscape becomes more crowded, optimizing your organic visibility is more critical than ever.

Therefore, you must master SEO to succeed in content marketing. According to Forbes, search algorithms are becoming “smarter and more contextual.” 

Marketers must develop strategies that improve landing on web pages, increase CTAs, and increase investment monetization to increase visibility and organic traffic.

So, instead of focusing on SEO “hacks” and tricks, marketers need to provide an outstanding and meaningful experience to their users.

The Growth Of Voice Search

Voice-activated digital assistants continue to be promising. According to Google, almost 41 percent of adults and around 50 percent of teenagers use mobile voice search to find information. 

This year, you have to rethink your marketing strategy and include voice search optimization.

The popularity of voice search has caused a significant shift in keyword usage.

If the company desires to optimize voice search, the first effort is to optimize written content in search engines like Google. Voice search will gather all data from search engines. Then. It presents the results in verbal queries.

Hence, when creating writing content, You must use Siri or Alexa popular questions keywords. Also, you have to make more informative content so that the audience will be more engaged.

With the rise of digital marketing, it can increase your visibility. On the other hand, This effort also has a disadvantage if it fails, such as zero-click searches. This result will frustrate digital marketers.

Unfortunately, Google Analytics and Google Search Console do not support voice search traffic analysis. This analysis will be a big deal for digital marketers in the future.

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Video Is An Effective Marketing Tool

Video marketing will be an extensive digital marketing trend in 2022. The business can use video as a strategic way to expand customer insight about your product.

Customers don’t always read the captions, especially on social media. Therefore, you can share this information in video or motion graphics. 

Moreover, brands have started to use TikTok and Instagram to communicate with their customers in new ways.

We need to highlight that engagement is key. The goal is to achieve engagement such as comment, like, and share your message with your potential leads.

To sum up,  the digital marketing landscape is a fast-moving monster that can seem overwhelming to keep up with. It has created a huge impact on consumer behavior. 

Therefore, businesses need to react and adapt to the changes to remain relevant and competitive for business growth.

It’s time to start putting together your digital marketing strategy for 2022! Keep up with the latest digital marketing trends to stay ahead of the competition.

Keep in mind, the trends are hard to ignore, and you won’t want to. 

Are you interested in keeping up to date with more HR and business trends? Or want help with any other aspect of human resources management?

With our 20+ years of experience, we provide advice and facilitate you to transform how the workplace operates, engage employees, improve performance, and draw up compensation and benefit plans.

Our team would be happy to set up a consultation to discuss all this further! Let us know!